What Are the Benefits of Joining a Personal Brand Agency vs. Opening One as a Manager?

The benefits come down to two main factors: reputation and commission.

1. Reputation

If you open your own agency, you start from zero. You need time, results, and proof to build trust with creators—which carries more risk early on.

By joining an existing agency, you immediately benefit from its track record, management score, and credibility, making it easier to attract and manage creators.

2. Commission

Platform commission tiers are based on total agency revenue.

If you join an agency already generating high monthly revenue (e.g. $500K+), you automatically benefit from lower platform commission tiers, even if your own managed creators generate less.

In short:

• Join an agency → faster credibility + lower platform commission

• Open an agency → full ownership, higher upside, but more responsibility and early-stage risk