What Does It Mean to Achieve a $1B Personal Brand Agency Valuation—Individually and Collectively?

Individually: Building a $1B Personal Brand Agency

Achieving a $1 billion valuation as a personal brand agency means you’ve built a scalable business that manages creators’ personal brands and has accumulated a measurable market value of $1B. This value is calculated using PassionStocks’ Agency Calculator, based on the performance of your managed creators, their shoutout sales, your agency’s share of the revenue (typically a 10% management fee), and your impact on their brand growth.

Your valuation reflects your ability to grow multiple brands under your management, increase total sales and engagement, and scale operations. Every creator you manage contributes to a unified business record that strengthens your financial profile—making your agency investable and attractive to future partners or stakeholders.

Collectively: Reaching $1B with Other Brand Managers

A collective $1B valuation means several personal brand managers or agencies* working together to achieve a combined value of one billion dollars. There are two main ways to do this:

• Merging Management Entities – forming one shared agency business, or entering a formal joint venture agreement.
• Collaborating on shoutout strategies on PassionStocks – working across creators, teaming up on campaigns, and scaling results together.

Why We Recommend the Second Option

Merging agencies or forming legal partnerships brings complexity: costly legal fees, tax implications, and lengthy negotiations. That’s why we recommend starting with a scalable, flexible approach—collaborating through PassionStocks.

By simply managing creators and coordinating shoutout strategies together on the platform, you can:

• Grow collectively
• Maintain full control over your agency
• Build a shared track record toward a $1B goal
• Test partnerships before committing long-term

Think of it like a dating phase before a business marriage. You see what works, who delivers, and how well you align—without the legal overhead. And if you decide to move forward together later, you’ll have real data to structure ownership based on actual performance.

How to Collaborate Effectively

• Co-manage creators: Share management responsibilities, divide tasks like strategy, branding, or analytics.
• Form strategy pods: Build small collectives of managers working across niches or complementary markets.
• Track and compare growth: Use PassionStocks’ built-in tracking to measure each agency’s contribution to creator growth and earnings.

Tools Coming Soon

PassionStocks is developing features to help agencies:

• Match with ideal collaborators
• Automate split tracking and payouts
• Monitor performance across teams and strategies

Until then, the most effective path to a $1B agency valuation—individually or collectively—is to start managing and scaling creators within the PassionStocks ecosystem.

_____

*Currently, every manager on PassionStocks operates as their own agency, and while we plan to introduce a multi-manager agency structure in the future, for now, each manager is basically an agency.