What Is the Personal Brand Management Score?

Every agency on PassionStocks has a Personal Brand Management Score—a dynamic rating (1 to 1 billion) showing how effectively you grow creators’ personal brands toward the $1B goal.

The score factors in:

• AI Agent–driven Shoutout Sales of your creators

• Strategies that improve conversion and engagement

• Growth in personal brand valuation under your management

As your creators succeed, your score rises—unlocking the ability to manage more creators, access advanced tools, and gain more visibility across the platform.

In short, it’s your performance record and the key to scaling your agency on PassionStocks.