What Is the Personal Brand Management Score?

Every personal brand agency on PassionStocks is assigned a Personal Brand Management Score—a dynamic rating that reflects how effectively they help creators grow their personal brands.

The score ranges from 1 to 1 billion, mirroring the ultimate goal of PassionStocks: building personal brands that can reach a $1B valuation. This scale allows agencies to track their performance with the same mindset and ambition as their creators.

The score is calculated based on several key factors:

• Shoutout sales performance of the creators under your management
• Strategies implemented to improve conversion rates and engagement
• Growth in personal brand valuation during the time under your management
• Overall contribution to a creator’s trajectory toward long-term, scalable success

As your creators succeed, so do you. A higher score unlocks:

• The ability to manage more creators
• Access to advanced tools and analytics
• Greater visibility and matchmaking opportunities within the platform

The scoring algorithm is updated periodically to reflect the current platform environment and maintain fairness as the ecosystem grows.

In short, your Personal Brand Management Score is your performance record—and your key to growing a thriving personal brand agency on PassionStocks.