How Does the Personal Brand Agency Calculator Work?

The PassionStocks Personal Brand Agency Calculator is designed to help personal brand agencies on PassionStocks estimate the current and projected value of their business by measuring the cumulative impact of the creators they manage—factoring in shoutout sales performance, growth potential, and a standard management fee. It gives agencies the benefit of the doubt, much like early-stage startups that show promise based on their idea and team.

The calculator assumes an average 10% management fee earned from the profits of the creators you manage. It projects your agency’s revenue based on combined shoutout sales across all your creators—each modeled using a 1% follower-to-buyer conversion rate over a 12-month period. These projections are multiplied by each creator’s average shoutout price, creating a forecast of total potential income.

To turn that revenue into a valuation, the calculator applies a multiplier between 10× and 20×, depending on your agency’s collective growth, momentum, and engagement performance. This method draws from startup valuation models, aiming to reflect your agency’s scalability and long-term business potential.

Once your creators begin making actual sales, the calculator shifts from projections to real-time tracking—factoring in real conversion rates, monthly sales trends, and shoutout volume. This gives you an evolving, dynamic snapshot of your agency’s valuation and progress.

Currently, the calculator is limited to shoutout-related activity within PassionStocks. It does not yet factor in brand deals, affiliate income, or off-platform revenue. However, we are actively expanding the tool to include more income sources and platform integrations.

If you’re seeking a broader valuation beyond PassionStocks, you can request a third-party business evaluation from your agency dashboard. These may require additional data and carry a separate fee, but they offer a more complete picture of your agency’s financial health.

Ultimately, this calculator was built to help agencies set realistic goals, track measurable impact, and plan for long-term growth—turning projections into performance and personal brand management into a scalable business model.