Where does my personal brand worth come from?
Your personal brand worth comes from three main sources:
1. Your Online Presence: The influence and reach you have through your social media and online platforms.
2. Projected Income: The potential earnings you can generate based on your current and future activities.
3. Generated Data: The insights and trends from your audience engagement and market performance.
___
Think of it like a startup company. Initially, a good idea with big potential has intrinsic worth, even if it’s just a projection. As you grow, gather data, and show consistent results, your value becomes more validated and widely accepted, just like a startup gaining traction and proving its business model.
If you would like to understand how the value of your personal brand is calculated by our brand calculator, read the article "How does the brand calculator work?".