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What are limited automated thank-you mentions?

Limited automated thank-you mentions are Instagram story mentions that creators sell in a standardized, automated format, with a cap on the number of mentions available.

Here are the main things you need to know about the limited automated thank-you story mentions:

1. Just Instagram Handle: The mentions follow a template, including only the buyer's Instagram handle without any additional message or customization.

2. Limited: The number of mentions is capped. Creators can only sell a specified number, set by either PassionStocks or the creator.

3. Automated: The story mentions are delivered automatically, ensuring a hassle-free process for the creator and providing the buyer with an estimated delivery date and time. (see picture no. 1)

4. Digital Card - Brand UnitWhen you buy a story mention, it comes as a digital card called a Brand Unit (see picture no. 2). This card grants you two thank-you story mentions: a one-time mention, delivered within a month, and an annual story mention for as long as you own the card. The annual story mention is an extra, provided for free during the beta version as a token of appreciation for supporting the creator. 

You can also list this card on the marketplace to sell it. The buyer will receive both the one-time mention and the annual story mention. Once sold, you will no longer receive the annual story mention. 

To understand more about why a story mention comes in the form of a digital card called a brand unit, refer to the article "What is a Brand Unit?"

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The reason this digital card is called a Brand Unit is because it represents the creator's personal brand, despite being a one-time and annual story mention. These cards are limited in quantity, with their price tied to the creator's personal brand popularity and strength. Owning a Brand Unit signifies membership in an exclusive club, reflecting the creator’s personal brand value.


Picture no. 1


Picture no. 2