What is the brand economy?

The brand economy is a system where value is derived simply from a brand's reputation. 

In this system, the true value lies in a brand's reputation rather than its products or services.

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The PassionStocks Ecosystem is fundamentally built on the concept of the brand economy.

We turn perceived brands, like a creator’s social media account, into valuable assets. We see each social media account as a unique, scalable brand, similar to a startup company. In the beta version, we’re focusing on personal brands, especially those of creators.